Business strategy Essay Example | Topics and Well Written Essays - 2750 words - 3

Business strategy - Essay Example has conceded to the popular consensus that there is room for the larger iPhone in the world. This case study features iPhone 6/6+ product of the Apple Inc. and takes deeper analysis its business unit about the company’s external environment, its competitive position, and the value-addition proponents. Porter (1985) asserts that there are three major categories of the generic strategies; cost leadership, differentiation, and focus. As for Apple Inc., the focused differentiation and cost leadership strategy are the best for the company in adapting to the competitive environment while implementing the value adding activities. The cost leadership strategy has been strongly pursued by the Apple Inc. in its continued efforts to ensuring successful competitiveness. The cost leadership strategy has enabled the company to be cost efficiency while ensuring sustainable development of the company. By pursuing cost the leadership strategy, the company has been able to determine the prices of its products and services at competitive prices. Nilsson and Rapp (2005) on the other hand states that when a company can sustain the profits above its expected income then the company can be termed as having gained the competitive advantage over its rivals. Apple Inc. Introduced the iPads to act as the more portable version of their range of the personal computers; an intermediate between the Smartphones and laptops. The introduction of the iPhone 6/6+ by Apple Inc. creates the impression of the company’s continued adoption of the differentiation strategy. Capon (2008) asserts that differentiation strategy is the clever way for the business in the establishment of the large market share owing to the fact that buyers perceive the quality of the services or products in regard to the price. Apple Inc. has made sure that its iPhone possess its line of the applications that can be bought directly installed on the phone. The company has ensured that the iPhone